I am a web statistics and reporting specialist with a deep knowledge of advanced analytical tools, with a particular focus on Google Analytics 4. My mission is to guide my team and my clients in online data analysis, to optimize digital strategies and make decisions based on concrete data.

Google Analytics 4

Google Analytics 4 represents a milestone in web statistics analysis. This platform offers a more advanced and future-oriented vision than previous versions. Thanks to its event-based approach, it is possible to track users’ interaction with a website or app in a more detailed and personalized way. This allows you to gain a deeper understanding of user behavior and adapt your marketing strategies accordingly.

My work begins with the advanced setup of Google Analytics 4. This includes creating custom goals, defining meaningful events, and setting up advanced tracking to collect relevant data. This initial setup is critical to ensuring that Google Analytics 4 collects detailed and relevant data for my client’s specific needs.

A key aspect of my role is the interpretation of the data collected. I dive into analytics to identify trends, user behaviors, and opportunities for improvement. I use advanced metrics such as conversion rate, customer lifetime value (CLV), and user behavior analytics, among others, to evaluate performance and identify areas of focus.

Custom reports

Another fundamental aspect is the creation of customized reports. I regularly present clear and detailed reports to my clients, highlighting the most relevant data and offering a clear view of online performance. These reports are essential tools for guiding strategic decisions and measuring the success of digital activities.

Over time, I continue to monitor the data and evaluate the effectiveness of the strategies. This constant analysis allows me to adapt tactics in real time and maximize return on investment. Furthermore, I am always up to date on the latest features of Google Analytics 4 and best practices in web analytics.

My primary goal is to help my clients make informed, data-driven decisions. I use Google Analytics 4 as a powerful source of information to optimize their websites and online marketing campaigns. I am oriented towards achieving clear and measurable objectives, constantly trying to improve the return on investment of online activities.


Bottom line, as a Web Analytics Specialist with in-depth expertise in tools like Google Analytics 4, I am dedicated to harnessing the full potential of online data to drive my clients’ digital success. My professional approach is guided by the pursuit of precision and detailed understanding of online user behavior. I’m here to support data-driven decisions and ensure every digital strategy is informed and optimized for long-term success.

For more information

Some completed projects

How did I approach the various needs

Statistics and reporting specialist: Progetto IBSA

The client’s need was to manage the critical issues of the multiple sites in terms of security, evolutionary development and management…

Statistics and reporting specialist: Progetto MotorstoreTP

For this client, work was done to optimize the company database, the development of an ecommerce platform on Magento

Statistics and reporting specialist: Progetto Gemmo

Together with the client Muller, we designed a web application that would allow customers to participate in a photography competition…

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